Website Reviews with the Cobblers' Collective
We took a look at three different websites this morning and had a ton of great feedback for our fellow Cobblers, which we offered enthusiastically. As one Cobbler said, "Its like catnip for Cobblers."
Yes, telling other people how to fix things is our catnip. But we do try to be kind when we do it. One member jokingly mentioned we should have a safeword, "whiskey" but if you aren't familiar with the Cobblers Collective, there are three rules:
What happens in the Cobblers Collective, stays in the Cobblers Collective.
Explain your jargon and acronyms.
Be kind, to each other and ourselves.
We also discovered that no one likes hamburger menus, and not everyone knows what a hamburger menu is. (It's that three lines up at the top of a page, usually when viewed on your phone.) Here's an excellent guide to the hamburger via UX Planet. The Ultimate Guide to the Hamburger Menu and Alternatives.
For those of you who were at the meeting and want to dig a bit deeper into how Google works, these videos (especially the second one) are very informative without being too technical. Google Webmaster Guidelines
If you want to learn more about SEO, Hubspot has a great step-by-step guide in getting your website more search engine friendly. The Complete SEO Starter Pack
Next week we'll be talking about referral partners, what they are, and who is a good fit for your business. And, upcoming on March 5th, we've got the Board of Advisors meeting. This meeting is a chance for you to present a challenge you've had with your business, and have your fellow Cobblers mastermind the poo-poo out of it.
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