What are referral partners? Do you have some? Who would be a good fit for your business?

Referral Partners are simply other people out in the world, who like to recommend your business. Some of these relationships are structured by a Leads Group (like BNI or Two-Twelve) and some of them are informal, “My go-to hair and makeup expert is Robert Kyle.”

And there are pros and cons to this kind of marketing, “I’m sending a potential client your way, but…they’re a bit crazy, so heads up.”

We’ll discuss all sorts of referral partnering at this week’s meeting.